OUR TEAM
“The work is liberation. Getting there requires the creativity of an artist and the precision of an engineer. We hold both. Every time. That is the standard.”
We are Success Architects, Success Artisans, and one very important Calibrator. Every one of us chose this work. Every one of us knows what it means to build something real.
Success Architects
The guides who walk alongside you through every stage of the Business Independence Lifecycle
Tina Dao, Founder
Certified Executive Coach · CEPA
30+ years of transformational leadership. Daughter of an entrepreneur. Built this because she knows what was missing.
-
My parents built something real. My mom and dad ran an automotive business together, multiple entities, multiple moving parts, and I watched what it took. The hours. The decisions that never stopped coming. The weight of it.
When I started asking myself who I wanted to spend my life working with, the answer kept coming back to people like them. Business owners who are a little bit unemployable by someone else. Who chafe against bureaucracy not out of stubbornness, but because they have a standard. A lot of them will call themselves pirates, and they mean it as a compliment. There’s a certain kind of egalitarian spirit in people who build things from scratch.
These are people who are deeply connected to their communities and their families. Who want to be excellent at whatever their craft is. They are the backbone of our economy. And they are genuinely, just… good people who work hard.
I wanted to bring my craft to them.
-
I went to Navy boot camp three days out of high school. Eighteen years old. That’s where I first learned what a real team looks like: people with a singular mission, who have each other’s backs, who put everything in.
From there, my career looked more like a jungle gym than a ladder. I’ve led every function in a company except legal, and now that I run my own, I’m responsible for that too. Commercial construction. Two decades in tech. Startups and Fortune 1. Publicly held, private equity backed, venture backed, and private. Fitbit. Oracle. Amazon. Walmart.
I worked full time through my entire twenties to finish my bachelor’s degree, the second in my family to ever do it. Later, the first to earn an MBA.
The moment that changed everything happened at Amazon. I had built a team from two people to seventy-five, and we were doing fine. But fine wasn’t it. I wanted what I had felt in the military. The San Francisco Giants were winning like crazy and I kept watching what made that team different, trying to name the thing that makes teams transcendent.
Then one night I was sitting with my dad watching The Daily Show, and Phil Jackson came on to talk about Eleven Rings. I downloaded the book that night. He pointed me to Tribal Leadership, and I didn’t even finish Phil’s book before I started that one.
It unlocked something. I saw that the team’s transformation had to start with mine. Within a year, that team was delivering ten times the results of comparable teams in the same company. I’ve been able to repeat it since, in multiple companies, in multiple situations.
That’s the craft I brought to Liberated Leaders.
-
The work itself, honestly. I love it.
And then: books. I read and listen to a lot of them, across every topic. Spiritual practices, grounding practices. Swimming, walking, tai chi, yoga, cycling. And cooking. I love to cook and I love to bring people together around a table.
There’s something about breaking bread with people that I believe in deeply. You’re not just feeding them. You’re nourishing every part of who they are. When people really connect over a meal, something opens up that doesn’t happen any other way.
Alan Fuhs, Co-founder
CEPA · Certified Coach
Spent twenty years mastering one question: will this run without me? Now he helps business owners answer it — so they can proudly step back from what they built and watch it flourish.
-
I moved to Asheville from Chicago in 2023. Tina and I met that year. Two budding entrepreneurs supporting one another. Tina was always clear who Liberated Leaders would serve: business owners in our community. In North Carolina.
“Our community?”
I never thought of community as the place I lived. Colleagues? Bears fans? Beer geeks? Sure. But not a place. So Tina's vision was inspiring but never fully mine.
In 2024, Hurricane Helene hit Western North Carolina.
Powerless. Waterless. Cutoff. In the chaos, community rose. Strangers supported strangers. Our businesses offered food and sanctuary. Community assembled.
North Carolina became my community that day.
Community is a verb, my TEDx co-leader says.
Community isn’t possessed. It’s earned. It’s created continuously through our actions.
Business owners are the connective tissue of community. Supplying our jobs. Supporting our charities. Upholding our economy.
Roughly half of owners are forced to exit by unexpected events. When an owner is in the Dependency Trap, they have few options: their businesses close, or they sell to outside buyers who extract what's precious from our community. Jobs leave. Culture erodes. The power to shape what this place becomes erodes with it.
It doesn't have to be this way.
Community is a verb. It's earned through action.
Liberated Leaders is me earning mine.
-
Over twenty years, across multiple industries — Accenture, CAI, Relativity, three continents — I built the same thing every time: organizations that didn't fall apart when their leader stepped back. Teams that made smart decisions. Systems that produced consistent results without someone holding them together by hand. I grew a $2M IT services division to $12M, then transitioned it to my management team. I built global IT operations from scratch and stepped away.
My measure was never the revenue. It was the moment after I left. Did this get stronger without me? That's what I build for.
The business owners I now guide have built something real. But somewhere along the way, the business stopped being something they owned and started being something that owned them. Every sales call. Every key relationship. Every decision. I get how personal that is — this isn't just a company. It's identity. It's years of sacrifice and pride. Stepping back from that is genuinely hard.
But here's what I've watched happen when they do. They see their business clearly for the first time in years. They find new passion. New adventures open up. And when they look back — at the thing they built, still standing, still growing, still taking care of the people who depend on it — that's the moment. That's what we build together.
-
Friends. People I've met through every chapter of work and travel and life's detours. Around a table, around a firepit, around a board game. I'll take all of it. And I’m especially blessed because I live with my best friend, Kristin — my wife.
Conversation lights me up. The exchange of ideas. Big ones, weird ones, half-formed ones worth chasing. It's part of why I co-lead TEDxAsheville — because human beings are capable of more than we think, and sometimes all it takes is a story told the right way to illuminate what's possible.
Success Calibrator
The operational force that makes sure nothing gets in the way of the work business owners came here to do.
Kristin Fuhs
20+ years making complex systems run smoothly. The operational backbone that makes everything else possible.
-
I moved to Asheville thinking I might stay a year, maybe two. Just checking it out. I had moved from Chicago, a city I loved, but knew it was time to leave. I still had friends and family there but lacked a real connection to the city. I brought my job with me to Asheville, but within a year a department-wide reorganization left me without a role.
Then Hurricane Helene hit. No water. No power. And the small business owners in my neighborhood opened their doors. Not because they had plenty to give. They didn't. They opened them anyway.
That's when Asheville became my city. I was inspired. I felt connected. I activated.
I volunteered as much as possible, giving back my time. I collected funds from family and friends out of state and gave those funds back to the local business owners who inspired me.
They weren't thinking about revenue or competitive advantage. They were thinking about their neighbors. That's who they are when it counts.
And honestly, it's when I knew I was done building systems for large corporations where you couldn't feel the impact of the work.
When Tina and Alan talked to me about an opportunity at Liberated Leaders, I already knew why this work mattered. These are the people worth showing up for.
-
It started before any job title. In high school, I was a shy girl on a dance team building a legacy — and a coach named Kevin who saw something in me before I did. The Chicago Bulls were on their second championship run and Kevin was deeply inspired by Phil Jackson. Every time Kevin wanted to push us, he'd draw a line between what we were doing and what Jackson was building on that court. He taught me what it actually takes to build a team that works together and wins. That was my first real lesson in what success looks like from the inside.
I studied industrial engineering in college, did my internships in factories, and learned quickly that becoming a plant manager — the apex of that path — was not where I wanted to head. What I wanted was independence, variety, people, and work that kept moving. So I joined Accenture.
I spent over twenty years there. Started in consulting doing project-based work, which is exactly where I thrived. Eventually moved into internal HR, where I led a global recruiting team before remote work had a playbook. My customers were recruiters. I sat with them, listened to what was getting in their way, and my team figured out how to use technology to help them do their jobs better. We were building the systems that hired close to a hundred thousand people a year, across the world, rarely in the same room.
The through line across all of it: I build systems. I optimize things. I make complex operations run like they should.
That's what I bring to Liberated Leaders. While Tina and Alan are in the room with business owners, I'm making sure everything behind the scenes runs smoothly so that business owners can thrive.
-
Dance has never really left me. It shows up in hip hop fitness classes, in the Argentine tango I learned with Alan, in any room where there's choreography to learn and people to move with. The joy it brings hasn't changed since high school. Just the venue.
When I'm not dancing, I'm usually outside. Asheville is the right place for that. Hiking, backpacking, camping — getting back into nature is how I reset. Sunsets and sunrises from Blue Ridge Mountain tops never get old, no matter how many I've seen. That John Denver sure knew what he was talking about.
And then there's travel. Alan and I love to explore, whether that's somewhere across the country or across the world. We've been fortunate to live, work, hike, and enjoy life in other cultures, which has helped me continue to map my desired future.
Here's what's funny about all of it: the same instincts I bring to Liberated Leaders show up everywhere else too. Planning a trip, mapping out a week of meals, figuring out the most efficient way to pack a car full of camping gear — I'm optimizing without even realizing it. Someone usually has to point it out before I notice I'm doing it.
It's just how I'm wired.
HUMAN CAPITAL | Success Artisans
Building the people and leadership that let a business thrive without its owner
Executive coach and strategic advisor. Helps leaders navigate complexity without losing momentum. Chris Wozniak
-
Coming soon
-
Coming soon
-
Coming soon
Robin Funsten
ICF Certified Coach (PCC)
Coaching, facilitation, and conflict resilience. Makes it safe for real change to happen.-
The businesses I'm drawn to understand that healthy relationships are what drive real, sustainable growth — inside a company and out. I'm not sure where I first heard it, but I've seen this proverb in action: "Culture Eats Strategy for Breakfast." When relationships in your business break down, or aren't tended to, then everything else starts to suffer and lag. When relationships are strong, then culture is bright, and everything else becomes possible. The work I support with businesses revolves around supporting teams to show up in their professional relationships with integrity, clarity and compassion.
For me, this work isn't just professional. With a deep personal commitment to collective liberation, I volunteer 5+ hours a week in my community and direct 20% of my company's profits toward youth and racial-equity advocacy in Asheville and beyond. The way I see it, healthy relationships in business and healthy communities are the same work, just at different scales.
-
I've spent years designing experiences that create space for real and lasting change — coaching, consulting, facilitation, and training for companies, individuals, and communities.
The topics I work with aren't always the ones organizations are comfortable naming: emotional fluency, conflict resilience, the kind of honest reflection that actually shifts how people work together. My job is to make it feel safe and engaging enough to say the things that need to be said - and often didn't have a designed space to say them. People often tell me I make it fun to dive deep into discomfort or the unknown.
What I bring into every room is authentic presence, genuine curiosity, and years of experience holding space for all kinds of human moments. I've learned that transformation doesn't happen on a schedule, but it does happen when the conditions are right. Creating those conditions is what I do.
-
When I step away from work, you'll usually find me in the forest with the kids, singing in my community choir, or in the kitchen making something delicious — most likely to share with friends and family.
At home, I'm surrounded by people who keep me grounded. A compassionate and brilliant nurse practitioner who happens to be my husband. Two kids who are kind, courageous, and endlessly curious. They remind me daily why the work matters.
And in our community, I'm showing up — volunteering, advocating, building the kind of world I want my kids to grow up in.
Somatic Grief Therapist
Helps people move through transitions with clarity and connection.Jason Wendroff-Rawnicki
-
I've always been drawn to people in the middle of change.
Business owners know what it's like to carry a lot; responsibility, uncertainty, loss, and the pressure to keep going even when life has knocked them sideways. Success doesn't protect you from being human.
My work is about creating a space where people don't have to hold it all together for a little while. I believe our bodies often know what our minds can't explain, and that when we learn to listen instead of push through, something begins to shift. Watching people reconnect with themselves, find solid ground again, and move forward with more ease is why I do this work.
-
Over the past several years, I've built a somatic grief therapy practice focused on helping people move through life's significant losses in a way that includes the body, not just the mind. Grief doesn't only come from death. It can come from the loss of a business, the end of a marriage, a career change, a health diagnosis, a shift in identity, or any life transition that changes who we thought we were. My work combines nervous system regulation, movement, emotional processing, and practical tools that help people reconnect with themselves and move forward with greater ease.
I've also created The Authentic Leader Cohort, a program built on the belief that leadership and loss are deeply connected. Every leader experiences moments that reshape them, the loss of certainty, identity, a business they poured their heart into, a key relationship, or the expectations they once held for themselves. When those experiences go unprocessed, they influence how we lead. When we move through them with awareness, we lead with greater presence, resilience, and compassion.
In addition, I facilitate an Online Peer Support Community for Bereaved Siblings, creating a space where people who have lost a brother or sister can connect with others who truly understand that unique kind of grief. There's something deeply healing about realizing you don't have to carry that experience alone.
Along the way, I've developed a three-month Somatic Grief Therapy program, workshops, a free masterclass, and educational resources because I wanted support around grief and transition to feel human, practical, and hopeful, not something people have to "get over."
Whether I'm working one-on-one with someone navigating loss, supporting bereaved siblings, or helping leaders lead more authentically, my goal is always the same: to create the conditions where people feel safe enough to reconnect with themselves and discover they're not broken, they're adapting to life's hardest moments and finding a new way forward.
-
Play.
I think it's one of the most overlooked parts of being human. Life has taught me that joy isn't something you earn after the hard stuff—it's something that helps carry you through it.
You'll usually find me dancing when good music comes on, making homemade yogurt and cottage cheese just because I love the process, heading to the beach to play in the ocean, or chasing new adventures with my wife wherever we happen to be. I love experiences that remind me to be fully alive.
One thing still on my bucket list? Skydiving. I'm planning to celebrate my 55th birthday by jumping out of a perfectly good airplane. It feels like the perfect reminder that life is meant to be lived with both feet in... and sometimes out of... the door.
I believe play, curiosity, and wonder aren't distractions from life, they're part of what makes healing possible.
STRUCTURAL CAPITAL | Success Artisans
Building systems and processes that run without the owner holding them together
25+ years across military and civilian operations. Makes extraordinary things happen through organized chaos.Adam Sides
-
Twenty-five years in the Army taught me that chaos isn't the enemy, unmanaged chaos is. I moved through three very different disciplines in that career, and the job was always the same: see the whole board, organize what's scattered, get people moving together.
Business owners live in that chaos daily, usually alone, rarely with someone who can help them see clearly. That's the work I'm built for. I also believe the strategy that makes a business strong is the same strategy that sets an owner free later. I help owners build with that freedom in mind from the start, not as an afterthought.
-
Twenty-five years in the Army, across artillery, IT, and engineering. Each demanded a different kind of precision, all of them demanded clarity under pressure.
Since retiring, I've built a career around that same principle: clarity plus alignment plus momentum moves people and organizations forward. I'm a Certified Exit Planning Advisor and I facilitate Working Genius, helping teams find where they naturally create value instead of forcing themselves through friction.
The through line is the same one I learned in uniform: find the real problem, build the solution, make sure it gets implemented.
-
Golf. Not for the score, for what the game teaches. Composure when the shot doesn't go the way you planned. Patience with a bad hole instead of letting it wreck the next three. The discipline to trust your process instead of chasing a quick fix. Every round is a small lesson in the same things that separate good leaders from great ones.
Off the course, family keeps me grounded. My wife Dawn and I, and two daughters I'm incredibly proud of.
Marc Vandenplas
25+ years in AI, data science, and decision intelligence. Turns complex data into decisions that move businesses forward.-
Most business owners know their business better than anyone. They've built it, they've lived it, and they carry years of hard-won knowledge in their heads. What they often need is a way to turn that knowledge into decisions that the whole business can use, not just them.
I've spent twenty-five years working alongside owners and their teams. The problem I see over and over isn't a lack of information. It's a gap between what the owner knows and what their people and tools can actually do with it. Every business has a history and the experience to understand it. Connecting the two in a way that's practical, scalable, and doesn't disappear when someone leaves is the work.
That's what I do. I help owners make their knowledge permanent and transferable so the thinking that lives in their heads becomes something the whole business can use, check, and build on.
-
Working at the crossroads of data, AI, and business decision-making, helping companies in insurance, banking, energy, manufacturing, cybersecurity, electronics, and healthcare figure out not just what happened, but why, and what to do about it.
The work always comes back to the same thing: helping businesses use what they already know. Not more charts, not more reports. Real answers to the questions leaders are actually asking. What happens if we make this change? Did that decision actually work? What would we have lost if we hadn't acted? Those questions don't get answered by a spreadsheet.
I've done that work across finance, banking, energy, manufacturing, cybersecurity, electronics, healthcare, and other fields. A property insurance book that needed a rate increase decision. A cybersecurity budget split between prevention and detection. A supply chain with a hidden problem buried three levels deep. A health statistic that told one story until you looked at who it was actually measuring.
In every case, the client had plenty of data and smart people. What they needed was a method to connect the evidence to a clear decision, one that was easy enough to explain, solid enough to defend, and simple enough to pass on when leadership changed.
That's what I build. And after twenty-five years, I can tell you the hardest part is never the analysis. It's asking the right questions.
-
The moment when something complicated suddenly makes sense. Not watered down, actually clear. There's a difference. Watered down means you left something out. Clear means you finally found the right way to look at it.
I feel that in my work, but in other parts of my life too. I live on a property in Sebastopol, in the Russian River Valley, wine country, redwoods, open space, and a dog. It's a good place to slow down and think, and thinking is most of what I do.
I started a community radio station in Chico, KZFR 90.1 FM, that's been on the air since 1990. That was about giving people in a community a way to be heard when they otherwise wouldn't have been. Looking back, it's not that different from what I do now: building something that lets people share what they know in a way that actually reaches others.
CUSTOMER CAPITAL | Success Artisans
Building customer relationships that belong to the business, not just the owner
26 years building and scaling a healthcare revenue company. Sold to PE. Knows what transferable value actually looks like.Geoff Miller
-
Coming soon
-
Coming soon
-
Coming soon
SOCIAL CAPITAL | Success Artisans
Building a reputation and brand that belongs to the business, not just its owner
Executive presence and professional branding. Knows how the way you show up changes everything.Michelle Augenstein
-
I've always known that how you show up changes everything.
I learned that growing up in a small Appalachian town with big city ambitions — that how a person speaks, carries themselves, and connects with the people around them shapes opportunities, influence, and the ability to make an impact. I learned it again on a sophomore class trip to D.C., when I stepped off that bus feeling, for the first time, completely like myself. And I learned it through two decades of leadership roles, watching how the people who moved differently — who commanded a room, communicated with clarity, and led from a place of genuine self-awareness — were the ones who built something lasting.
Business owners are building something. And how they show up is part of what they're building. Executive presence isn't superficial. It's strategic. The owners who understand that move differently.
That's the work I'm here for.
-
My career has been one long lesson in what it actually means to show up with presence — and what becomes possible when people get it right.
After more than twenty years leading teams and organizations, I served as the executive director of a California nonprofit helping low-income jobseekers get jobs, keep them, and build careers. Every day I watched what happened when someone walked out the door feeling like the person they were capable of becoming. Doors opened. Confidence shifted. Lives changed. It confirmed what I'd always believed: this work goes far deeper than appearances.
In 2013 I launched Corner Office Image to bring that same power to a broader audience — founders, entrepreneurs, and high-potential leaders who understand that in today's world, you can't just meet the bar. You have to be a brand unto yourself, consistently exceptional across your industry. Since then my clients have nabbed promotions, launched new ventures, built leadership brands that are credible and unmistakably their own, and walked into every room leaving a lasting impression.
Executive presence. Emotional intelligence. The kind of leadership that opens doors before you say a word. That's what I do.
-
Outside of the work, you'll find me in the air — literally. I train in circus arts, including aerial silks and partner acrobatics, which turns out to be excellent preparation for coaching: both require trust, precision, and a willingness to be uncomfortable on the way to something extraordinary.
I'm also a live storyteller — a Moth StorySlam winner and Grand Slam storyteller — which means I spend a lot of time thinking about how to make the truth land. An avid reader and devoted animal lover round out my downtime at home.
I believe the richest leaders are the ones who stay curious and fully alive outside of work. That's the energy I bring into every coaching session.
Chief Happiness Officers
Chewy Dao, Chief Dog Officer
Chewy is a Yorkie who brings quiet wisdom to Liberated Leaders. He prefers observing from the sidelines—often napping through meetings—and only speaks up when he has something truly important to contribute. His thoughtful, low-key presence reminds the team that sometimes the best leadership is knowing when to stay quiet and when to bark.
Coco Fuhs, Chief Cat Officer
Coco takes a much more paws-on approach to her role. You'll find her in the middle of Zoom calls, supervising proceedings with keen attention, and ensuring quality control across all operations. She only occasionally pauses for a nap, and even then, one eye stays open. Her leadership style: be present, be involved, and never miss a thing.
Ready to meet your Success Architect?
The path starts with understanding where your business really stands.