OUR TEAM
“The work is liberation. Getting there requires the creativity of an artist and the precision of an engineer. We hold both. Every time. That is the standard.”
Every one of us chose this work. Every one of us knows what it means to build something real.
Success Architect
The guide who walk alongside you through every stage of the Business Independence Lifecycle
Tina Dao, Founder
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My parents built something real. My mom and dad ran an automotive business together, multiple entities, multiple moving parts, and I watched what it took. The hours. The decisions that never stopped coming. The weight of it.
When I started asking myself who I wanted to spend my life working with, the answer kept coming back to people like them. Business owners who are a little bit unemployable by someone else. Who chafe against bureaucracy not out of stubbornness, but because they have a standard. A lot of them will call themselves pirates, and they mean it as a compliment. There’s a certain kind of egalitarian spirit in people who build things from scratch.
These are people who are deeply connected to their communities and their families. Who want to be excellent at whatever their craft is. They are the backbone of our economy. And they are genuinely, just… good people who work hard.
I wanted to bring my craft to them.
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I went to Navy boot camp three days out of high school. Eighteen years old. That’s where I first learned what a real team looks like: people with a singular mission, who have each other’s backs, who put everything in.
From there, my career looked more like a jungle gym than a ladder. I’ve led every function in a company except legal, and now that I run my own, I’m responsible for that too. Commercial construction. Two decades in tech. Startups and Fortune 1. Publicly held, private equity backed, venture backed, and private. Fitbit. Oracle. Amazon. Walmart.
I worked full time through my entire twenties to finish my bachelor’s degree, the second in my family to ever do it. Later, the first to earn an MBA.
The moment that changed everything happened at Amazon. I had built a team from two people to seventy-five, and we were doing fine. But fine wasn’t it. I wanted what I had felt in the military. The San Francisco Giants were winning like crazy and I kept watching what made that team different, trying to name the thing that makes teams transcendent.
Then one night I was sitting with my dad watching The Daily Show, and Phil Jackson came on to talk about Eleven Rings. I downloaded the book that night. He pointed me to Tribal Leadership, and I didn’t even finish Phil’s book before I started that one.
It unlocked something. I saw that the team’s transformation had to start with mine. Within a year, that team was delivering ten times the results of comparable teams in the same company. I’ve been able to repeat it since, in multiple companies, in multiple situations.
That’s the craft I brought to Liberated Leaders.
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The work itself, honestly. I love it.
And then: books. I read and listen to a lot of them, across every topic. Spiritual practices, grounding practices. Swimming, walking, tai chi, yoga, cycling. And cooking. I love to cook and I love to bring people together around a table.
There’s something about breaking bread with people that I believe in deeply. You’re not just feeding them. You’re nourishing every part of who they are. When people really connect over a meal, something opens up that doesn’t happen any other way.
Certified Executive Coach · CEPA
30+ years of transformational leadership. Daughter of an entrepreneur. Built this because she knows what was missing.
Success Catalyst
Financial Advisor · Entrepreneur · Coach · Relationship Builder
Corey Baker
I've spent my career helping people build better futures, whether through financial planning, entrepreneurship, personal development, or meaningful business relationships. I believe the right people, resources, and relationships can change everything.
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As a financial advisor and entrepreneur myself, I've seen firsthand how closely business success and personal financial success are connected.
I understand the important role financial advisors play in their clients' lives, especially when working with business owners whose businesses often represent their largest financial asset.
But I also recognize that financial advice is just one piece of the puzzle. Business owners need the right people around them to help navigate growth, leadership, operations, and eventually a successful transition.
That's what excites me about Liberated Leaders. We have the opportunity to bridge that gap, helping financial advisors provide additional value to their business-owner clients while helping entrepreneurs build businesses that create greater freedom and long-term success.
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My professional journey has included financial services, entrepreneurship, health and wellness coaching, and business development.
As an independent financial advisor specializing in retirement planning, I've worked with individuals and families to help them protect what they've built and prepare for the future.
I've also spent more than a decade coaching and mentoring people in the health and wellness industry, helping thousands pursue meaningful personal goals.
Across every chapter of my career, one thing has remained consistent: I love building relationships, connecting people with opportunities, and helping others achieve things they may not have thought possible.
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First and foremost, being a dad to my two daughters. Nothing brings me more joy or purpose.
I'm a lifelong Chicago Cubs and Bears fan, so loyalty, optimism, and a healthy dose of perseverance come naturally! I love traveling, bowling, working out, and spending quality time with friends and family.
I'm naturally curious about people. I love hearing their stories, understanding what drives them, and finding ways to help them move forward.
At the end of the day, relationships are what energize me. Whether it's connecting two people who can help each other succeed, having a great conversation, or watching someone accomplish something they once thought impossible, that's what makes the work meaningful.
HUMAN CAPITAL | Success Artisans
Building the people and leadership that let a business thrive without its owner
Emotional Intelligence Coach. Executive presence and professional branding. Knows how the way you show up changes everything.Michelle Augenstein
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I've always known that how you show up changes everything.
I learned that growing up in a small Appalachian town with big city ambitions — that how a person speaks, carries themselves, and connects with the people around them shapes opportunities, influence, and the ability to make an impact. I learned it again on a sophomore class trip to D.C., when I stepped off that bus feeling, for the first time, completely like myself. And I learned it through two decades of leadership roles, watching how the people who moved differently — who commanded a room, communicated with clarity, and led from a place of genuine self-awareness — were the ones who built something lasting.
Business owners are building something. And how they show up is part of what they're building. Executive presence isn't superficial. It's strategic. The owners who understand that move differently.
That's the work I'm here for.
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My career has been one long lesson in what it actually means to show up with presence — and what becomes possible when people get it right.
After more than twenty years leading teams and organizations, I served as the executive director of a California nonprofit helping low-income jobseekers get jobs, keep them, and build careers. Every day I watched what happened when someone walked out the door feeling like the person they were capable of becoming. Doors opened. Confidence shifted. Lives changed. It confirmed what I'd always believed: this work goes far deeper than appearances.
In 2013 I launched Corner Office Image to bring that same power to a broader audience — founders, entrepreneurs, and high-potential leaders who understand that in today's world, you can't just meet the bar. You have to be a brand unto yourself, consistently exceptional across your industry. Since then my clients have nabbed promotions, launched new ventures, built leadership brands that are credible and unmistakably their own, and walked into every room leaving a lasting impression.
Executive presence. Emotional intelligence. The kind of leadership that opens doors before you say a word. That's what I do.
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Outside of the work, you'll find me in the air — literally. I train in circus arts, including aerial silks and partner acrobatics, which turns out to be excellent preparation for coaching: both require trust, precision, and a willingness to be uncomfortable on the way to something extraordinary.
I'm also a live storyteller — a Moth StorySlam winner and Grand Slam storyteller — which means I spend a lot of time thinking about how to make the truth land. An avid reader and devoted animal lover round out my downtime at home.
I believe the richest leaders are the ones who stay curious and fully alive outside of work. That's the energy I bring into every coaching session.
Executive coach and strategic advisor. Helps leaders navigate complexity without losing momentum. Chris Wozniak
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I got my first taste of entrepreneurship in my mid-20s, when I took a chance and joined a relative who had started his own ceramic tile business. Despite being genuinely hard work, I fell in love with the process of honing a craft and helping turn a customer's vision into reality. Most of all, the chance to help create a business of value, and do it our own way, sparked something in me.
That spark has followed me through every chapter since: from corporate, to co-founding two of my own firms, to the coaching and advisory work I do now. Through it all I've seen (and experienced) how easy it is for leaders to get caught up in being great at the daily grind of what has to get done while becoming disconnected from where their energy would make the biggest difference.
My passion is helping business owners forge a new path forward. Not to simply grind more or do less, but to create the space where the highest-value work gets the attention it deserves, and where leaders can show up as the person that work requires them to be.
That's why I'm here.
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I jumped onto the corporate path excited to problem solve and help others achieve their goals. I spent over a dozen years delivering complex, years-long technology transformations across multiple countries alongside leaders at some of the biggest companies in the world. I quickly got good at the program leadership and organizational skills the work demanded.
But what I came to value most was something else: the ability to guide leaders and their teams through the personal weight of that kind of change. There were plenty of moments spent in countless corporate offices, guiding another exhausted senior leader through a seemingly impossible decision. I loved this aspect of my work, but I was part of a massive organization that wanted me to focus on other things.
I decided to honor that simmering entrepreneurial spark and made the leap, co-founding two firms and serving clients the way I wanted to. I spent 15 combined years helping grow them into multi-million-dollar businesses.
Somewhere in the middle of that success, though, I found myself in strikingly similar moments to the corporate leaders I had helped: grinding through decisions, constantly in motion, but not feeling like I was making progress. And worst of all, feeling disconnected from the spark that had driven me to create a business worth building.
The answer wasn't to work harder. It was to realign and refocus my energy deliberately and break out of the cycle. That experience — living it, not just advising through it — changed how I work with people.
Today I work with business owners and leaders who've forged their own path, built something real, and find themselves ready for someone who's been on both sides of that equation.
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Spending time with family and friends tops my list. Whether that's exploring new places, enjoying good food and conversation at our favorite local restaurant or around a table with friends, long walks with my wife and dogs in our Denver neighborhood or in California along the beach, or simply relaxing evenings at home, connection fills me up.
I've also got a lifelong love affair with endurance sports, taking on hard challenges through cycling or running, like big gravel bike rides, a handful of Ironmans, and recently, an ultramarathon. You'll find me out pushing myself both solo and, more likely, in the company of others who share my passion for the physical and mental effort and the joy of moving through the outdoors.
No matter what I'm doing at any given moment, I've found the key to being "lit up by life" is to stay curious and open to new possibilities. Not only does that keep me pushing myself to continually grow, but it makes every moment I'm already fortunate to enjoy that much richer.
Robin Funsten
ICF Certified Coach (PCC)
Coaching, facilitation, and conflict resilience. Makes it safe for real change to happen.-
The businesses I'm drawn to understand that healthy relationships are what drive real, sustainable growth — inside a company and out. I'm not sure where I first heard it, but I've seen this proverb in action: "Culture Eats Strategy for Breakfast." When relationships in your business break down, or aren't tended to, then everything else starts to suffer and lag. When relationships are strong, then culture is bright, and everything else becomes possible. The work I support with businesses revolves around supporting teams to show up in their professional relationships with integrity, clarity and compassion.
For me, this work isn't just professional. With a deep personal commitment to collective liberation, I volunteer 5+ hours a week in my community and direct 20% of my company's profits toward youth and racial-equity advocacy in Asheville and beyond. The way I see it, healthy relationships in business and healthy communities are the same work, just at different scales.
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I've spent years designing experiences that create space for real and lasting change — coaching, consulting, facilitation, and training for companies, individuals, and communities.
The topics I work with aren't always the ones organizations are comfortable naming: emotional fluency, conflict resilience, the kind of honest reflection that actually shifts how people work together. My job is to make it feel safe and engaging enough to say the things that need to be said - and often didn't have a designed space to say them. People often tell me I make it fun to dive deep into discomfort or the unknown.
What I bring into every room is authentic presence, genuine curiosity, and years of experience holding space for all kinds of human moments. I've learned that transformation doesn't happen on a schedule, but it does happen when the conditions are right. Creating those conditions is what I do.
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When I step away from work, you'll usually find me in the forest with the kids, singing in my community choir, or in the kitchen making something delicious — most likely to share with friends and family.
At home, I'm surrounded by people who keep me grounded. A compassionate and brilliant nurse practitioner who happens to be my husband. Two kids who are kind, courageous, and endlessly curious. They remind me daily why the work matters.
And in our community, I'm showing up — volunteering, advocating, building the kind of world I want my kids to grow up in.
Somatic Grief Therapist
Helps people move through transitions with clarity and connection.Jason Wendroff-Rawnicki
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I've always been drawn to people in the middle of change.
Business owners know what it's like to carry a lot; responsibility, uncertainty, loss, and the pressure to keep going even when life has knocked them sideways. Success doesn't protect you from being human.
My work is about creating a space where people don't have to hold it all together for a little while. I believe our bodies often know what our minds can't explain, and that when we learn to listen instead of push through, something begins to shift. Watching people reconnect with themselves, find solid ground again, and move forward with more ease is why I do this work.
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Over the past several years, I've built a somatic grief therapy practice focused on helping people move through life's significant losses in a way that includes the body, not just the mind. Grief doesn't only come from death. It can come from the loss of a business, the end of a marriage, a career change, a health diagnosis, a shift in identity, or any life transition that changes who we thought we were. My work combines nervous system regulation, movement, emotional processing, and practical tools that help people reconnect with themselves and move forward with greater ease.
I've also created The Authentic Leader Cohort, a program built on the belief that leadership and loss are deeply connected. Every leader experiences moments that reshape them, the loss of certainty, identity, a business they poured their heart into, a key relationship, or the expectations they once held for themselves. When those experiences go unprocessed, they influence how we lead. When we move through them with awareness, we lead with greater presence, resilience, and compassion.
In addition, I facilitate an Online Peer Support Community for Bereaved Siblings, creating a space where people who have lost a brother or sister can connect with others who truly understand that unique kind of grief. There's something deeply healing about realizing you don't have to carry that experience alone.
Along the way, I've developed a three-month Somatic Grief Therapy program, workshops, a free masterclass, and educational resources because I wanted support around grief and transition to feel human, practical, and hopeful, not something people have to "get over."
Whether I'm working one-on-one with someone navigating loss, supporting bereaved siblings, or helping leaders lead more authentically, my goal is always the same: to create the conditions where people feel safe enough to reconnect with themselves and discover they're not broken, they're adapting to life's hardest moments and finding a new way forward.
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Play.
I think it's one of the most overlooked parts of being human. Life has taught me that joy isn't something you earn after the hard stuff—it's something that helps carry you through it.
You'll usually find me dancing when good music comes on, making homemade yogurt and cottage cheese just because I love the process, heading to the beach to play in the ocean, or chasing new adventures with my wife wherever we happen to be. I love experiences that remind me to be fully alive.
One thing still on my bucket list? Skydiving. I'm planning to celebrate my 55th birthday by jumping out of a perfectly good airplane. It feels like the perfect reminder that life is meant to be lived with both feet in... and sometimes out of... the door.
I believe play, curiosity, and wonder aren't distractions from life, they're part of what makes healing possible.
STRUCTURAL CAPITAL | Success Artisans
Building systems and processes that run without the owner holding them together
25+ years across military and civilian operations. Makes extraordinary things happen through organized chaos.Adam Sides
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Twenty-five years in the Army taught me that chaos isn't the enemy, unmanaged chaos is. I moved through three very different disciplines in that career, and the job was always the same: see the whole board, organize what's scattered, get people moving together.
Business owners live in that chaos daily, usually alone, rarely with someone who can help them see clearly. That's the work I'm built for. I also believe the strategy that makes a business strong is the same strategy that sets an owner free later. I help owners build with that freedom in mind from the start, not as an afterthought.
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Twenty-five years in the Army, across artillery, IT, and engineering. Each demanded a different kind of precision, all of them demanded clarity under pressure.
Since retiring, I've built a career around that same principle: clarity plus alignment plus momentum moves people and organizations forward. I'm a Certified Exit Planning Advisor and I facilitate Working Genius, helping teams find where they naturally create value instead of forcing themselves through friction.
The through line is the same one I learned in uniform: find the real problem, build the solution, make sure it gets implemented.
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Golf. Not for the score, for what the game teaches. Composure when the shot doesn't go the way you planned. Patience with a bad hole instead of letting it wreck the next three. The discipline to trust your process instead of chasing a quick fix. Every round is a small lesson in the same things that separate good leaders from great ones.
Off the course, family keeps me grounded. My wife Dawn and I, and two daughters I'm incredibly proud of.
Marc Vandenplas
25+ years in AI, data science, and decision intelligence. Turns complex data into decisions that move businesses forward.-
Most business owners know their business better than anyone. They've built it, they've lived it, and they carry years of hard-won knowledge in their heads. What they often need is a way to turn that knowledge into decisions that the whole business can use, not just them.
I've spent twenty-five years working alongside owners and their teams. The problem I see over and over isn't a lack of information. It's a gap between what the owner knows and what their people and tools can actually do with it. Every business has a history and the experience to understand it. Connecting the two in a way that's practical, scalable, and doesn't disappear when someone leaves is the work.
That's what I do. I help owners make their knowledge permanent and transferable so the thinking that lives in their heads becomes something the whole business can use, check, and build on.
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Working at the crossroads of data, AI, and business decision-making, helping companies in insurance, banking, energy, manufacturing, cybersecurity, electronics, and healthcare figure out not just what happened, but why, and what to do about it.
The work always comes back to the same thing: helping businesses use what they already know. Not more charts, not more reports. Real answers to the questions leaders are actually asking. What happens if we make this change? Did that decision actually work? What would we have lost if we hadn't acted? Those questions don't get answered by a spreadsheet.
I've done that work across finance, banking, energy, manufacturing, cybersecurity, electronics, healthcare, and other fields. A property insurance book that needed a rate increase decision. A cybersecurity budget split between prevention and detection. A supply chain with a hidden problem buried three levels deep. A health statistic that told one story until you looked at who it was actually measuring.
In every case, the client had plenty of data and smart people. What they needed was a method to connect the evidence to a clear decision, one that was easy enough to explain, solid enough to defend, and simple enough to pass on when leadership changed.
That's what I build. And after twenty-five years, I can tell you the hardest part is never the analysis. It's asking the right questions.
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The moment when something complicated suddenly makes sense. Not watered down, actually clear. There's a difference. Watered down means you left something out. Clear means you finally found the right way to look at it.
I feel that in my work, but in other parts of my life too. I live on a property in Sebastopol, in the Russian River Valley, wine country, redwoods, open space, and a dog. It's a good place to slow down and think, and thinking is most of what I do.
I started a community radio station in Chico, KZFR 90.1 FM, that's been on the air since 1990. That was about giving people in a community a way to be heard when they otherwise wouldn't have been. Looking back, it's not that different from what I do now: building something that lets people share what they know in a way that actually reaches others.
CUSTOMER CAPITAL | Success Artisans
Building customer relationships that belong to the business, not just the owner
26 years building and scaling a healthcare revenue company. Sold to PE. Knows what transferable value actually looks like.Geoff Miller
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Coming soon
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Coming soon
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Coming soon
SOCIAL CAPITAL | Success Artisans
Building a reputation and brand that belongs to the business, not just its owner
Chief Happiness Officers
Senior rescue. Five pounds. Has never missed a lunch meeting.Chewy Dao
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Chewy and his grandpa met late in life. Both of them.
Chewy was adopted from a senior dog rescue. Soon after, he moved to North Carolina with his parents to help care for his grandparents. Grandpa was in his later years. Chewy was in his. Two gray muzzles, figuring each other out.
Grandpa built businesses for more than 50 years. His mom, Tina, tells a story about payday. Grandpa never left a paycheck sitting on someone’s toolbox. He handed each one over himself, looked the person in the eye, shook their hand, and thanked them.
Chewy never saw a payday. He found the same warmth anyway.
Grandpa spent his life thanking the people who helped him build something. Chewy figures someone should thank the people who do the building.
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Chewy is a Yorkie with a strong preference for observing from the sidelines. He attends most meetings with his eyes closed. He considers this listening.
He speaks rarely. When he does bark, something truly needs to be said, and the room knows it. His leadership philosophy fits in one line: know when to stay quiet, and know when to bark.
What he has built is the most reliable operating rhythm at Liberated Leaders. Chewy keeps the trains running on time. His internal clock has never once been wrong. No matter how deep the nap, at 11:59 he is wide awake and ready for one of the most important meetings of the day.
Lunch.
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A bed far too big for a five-pound dog. Every meal, not just lunch. The garage door, because it means Dad is home.
Simon Coconut Augenstein
One brown eye. One blue eye. Strong views on vertical growth.-
Simon Coconut learned early on that how you show up changes everything, and he has made it his life’s work to demonstrate this, primarily by showing up everywhere, at all times, without being asked.
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Simon Coconut’s one brown eye and one blue eye are a rare, striking combination that miss absolutely nothing. He observes his surroundings with gentle authority, and sees paths to the top that mere mortals would never consider. When he identifies an opportunity, he leaps. Literally. He is a strategic thinker who believes deeply that everything can be scaled: projects, happiness, kitchen cabinets. His signature leadership tool is his purr. Hearty, sincere, and felt in the bones, it has been clinically* observed to lower stress, dissolve tension, and make anyone on the receiving end feel singularly valued. He has additionally volunteered to manage all office plant care, though his methods are unconventional.
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Sunbeams. The sound of a treat bag. Phoebe.
*by his mom
Simon’s protégé. Never raises her voice. Never needs to.Phoebe Jane Augenstein
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Phoebe Jane brings to her role an unconditional commitment to the wellbeing of those around her, and a conviction she shares with Simon: no lap should ever go unwarmed.
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Phoebe Jane is the pride and joy of Simon’s life and, under his mentorship, is already redefining what influence looks like. She has never needed volume to be heard and uses her whisper-soft meow to great effect. She eschews stereotypes about feline judgement and aloofness and maintains a warm, steady, anime-eyed eye contact that makes you feel genuinely seen. She is a skilled editor (her contributions tend toward the abstract: hjjjjjsss;;;;;ajnfklneui9287%%T&4) and a fierce advocate for the play break, which she doesn’t suggest so much as enforce, on the sound principle that moving away from your laptop and into your body is non-negotiable for high performance.
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Sunbeams. The sound of a treat bag. Simon.
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