A conversation: Start with the End in Mind
Featured Conversation: Starting with the End in Mind with Tina Dao & Jason Wendroff-Rawnicki
What does it truly mean to exit a business? Here’s what nobody tells you: exiting isn't just a financial transaction; it is an emotional journey of grief, loss, and radical transition. In this deep-dive, podcast-style conversation, our Founder and CEO, Tina Dao, sits down with Success Artisan Jason Wendroff-Rawnicki to unpack the raw realities of business succession.
Moving beyond checkboxes, insurance policies, and legal frameworks, Tina and Jason explore how a business exit magnifies whatever dynamics are already present in a company. They discuss how founders can shift from a state of preservation to active legacy-building, emphasizing why true business value means starting with the end in mind long before you ever reach the negotiation table.
About Our Experts
Tina Dao is founder of Liberated Leaders, she partners with business owners and decision-makers to ease the burden of company leadership and embrace the discipline needed to create long-term value. With COO and fractional COO experience, Tina has a wealth of knowledge in technology, operations, strategy, and leadership development. She is a trusted advisor to multiple CEOs, helping them navigate challenges, optimize their businesses, and achieve sustainable growth. Find out more about Tina on our About page.
As a Somatic Therapist and Keynote Speaker, Jason Wendroff-Rawnicki brings a uniquely body-centered approach to leadership development, one rooted in over two decades of helping individuals navigate loss, transition, and transformation. Drawing on his background in psychology, yoga, and somatic grief therapy, Jason helps leaders move through the emotional and physical weight of change so they can lead with clarity, resilience, and purpose. His work is shaped by the belief that "the issues are in the tissues", that lasting leadership growth requires addressing what lives in the body, not just the mind. Learn more about Jason.